ABOUT THE BRAND

Established in 2018

 

I am Alexandra, owner and founder of Alex Erinn online boutique and here as your personal stylist. Committed to bring you quality, effortless-chic products so you can look and most importantly, feel your best. 
My passion for fashion came at a young age and in college I thrived in being able to study fashion merchandising and business. I started a blog to have an outlet for sharing style advice and new trends while also working in retail full time. I loved being able to make a customer's day by finding them the perfect outfit- whether it was for the office or a special occasion.
I always dreamed of opening my own clothing store so clients could shop garments hand picked for my own wardrobe. After graduating college, I took the leap of faith to grow a business and Alex Erinn was born!
The once "side hustle" lead to a full time job- from buying, taking photos and packing and shipping your orders, I love having a hand in each part of the business to better connect with all my amazing customers. Alex Erinn is glad to have you and I am so thankful you have chosen to shop here!